Bill Ackerman
Chief Marketing Officer
In his 34 year career, Bill has specialized in creating exceptional customer experiences combined with correlated marketing programs to maximize brand awareness and increase sales and profitability. With 32 years in hospitality, Bill is a Certified Hotel Administrator with a bachelor’s degree in Business Management. Twenty-four of those years were in senior leadership positions at hotels which included restaurants and conference centers in over a dozen cities and markets across the country, in Florida, Texas, Pennsylvania, New Hampshire, Massachusetts and Vermont. Most recently, Bill headed up the Retail Division at Vermont Country Store, where he and innovatively weaved the power of “hospitality” into a culture of “retail.”